This month I'm celebrating 15 years in my own consulting practice. In January 2004 I resigned from the job I was in at the time and set out on my own adventure. I haven't looked back. It's been exciting, challenging, rewarding and never, ever dull.
I'm often asked why I chose to make the decision at that time and what were the factors that made it right for me. Many people who might consider doing a similar thing are hampered by the potential risks. For me it was perfect timing. I was under 30, single, with no children and no mortgage. So, in many ways taking those risks was easier, as I only had to fend for myself. In the 15 years since I started my practice, I have met my husband, married my husband, bought a house and had a baby (in that order!) The factors that would go into making a similar decision at this stage of life would be very different, I think.
The other question I'm often asked is about the name of my company, Teak Yew. Where does it come from and what does it mean?
Teak and Yew are two trees, both long-living and resilient. The yew tree can live for over two thousand years. The Teak Yew logo consists of the teak leaf and the medieval long bow, which was made of yew wood.
The wood of these two trees is sought after for its valuable properties, being at once strong, yet flexible. Teak and Yew symbolise my philosophy for business strategy and growth. I take a long-term view of Strategy, looking to generate sustainable growth, rather than merely short-term gains. I recognise that building resilience for the future requires continual innovation and a creative approach. Through my work I challenge the status quo, to stimulate innovative thinking and create sustained competitive advantage for my clients.
I thank everyone who has contributed to my success on this journey and I look forward to the next 15 years!